I am a digital marketer with over seven years of experience in both B2B SaaS and B2C startups. I am skilled in managing substantial budgets across various platforms including Facebook Advertising, Google Ads, Content Marketing, and Product Marketing. My expertise extends to Marketing Automation, Email Marketing, and driving business growth with measurable results. I am committed to staying up-to-date with the latest trends and best practices in the field. I am eager to bring my expertise to a new organisation, aiming to drive success through strategic, data-driven marketing initiatives.
Launching a successful product requires meticulous preparation, strategic marketing, and operational excellence. Understanding the market and establishing a Unique Value Proposition (UVP) are foundational steps. Generating pre-launch buzz through social media, influencers, and targeted campaigns primes the audience. An optimized digital presence through user-friendly websites, engaging content, and active social media channels ensures a visible and engaging launch. Operational readiness, including efficient logistics and responsive customer support, underpins a seamless customer experience. On launch day, actively engaging with the community and monitoring feedback sets the stage for impact. Post-launch, continuous engagement and adaptation based on customer feedback drive sustained growth. Avoiding common pitfalls like poor research and underestimating logistics is crucial, as is maintaining marketing momentum to attract new customers.
In the ever-changing digital marketing realm, businesses are exploring new platforms to reach audiences effectively. Besides mainstream platforms like Facebook and Instagram, LinkedIn, Pinterest, and emerging social networks offer untapped potential. Understanding these platforms, especially in diverse markets like India, is crucial. Tailoring strategies for LinkedIn and new networks, including customized content and thorough analytics, can lead to meaningful connections and enhanced brand visibility.
The digital marketing landscape is undergoing a seismic shift with Google Chrome’s decision to deprecate third-party cookies. Marketers are now exploring alternative technologies, adjusting strategies, and preparing for a cookie-less future. Embracing AI, prioritizing first-party data, and enhancing privacy and consent mechanisms are crucial for success in this new era.
IntroductionNavigating the intricate metrics maze of performance marketing can be a daunting journey. In today’s dynamic digital landscape, understanding the nuances of Performance Marketing KPIs is more than just a competitive edge—it’s a necessity. These key indicators are like the lifeblood flowing through the veins of any campaign, dictating its health and direction. Sadly, many…
In today’s fast-paced digital world, the customer journey has become more complex than ever. Consumers are no longer limited to a single platform or channel when they interact with brands. Instead, they’re using multiple devices and touch points to make informed decisions. This shift in consumer behaviour has led to the rise of omnichannel marketing…
In the cutthroat world of business, small startups are often vying for attention in an increasingly crowded digital landscape. While organic growth is the long-term goal of every business, it’s crucial for startups to embrace inorganic channels for digital marketing to accelerate their growth and increase visibility. In this blog post, we’ll delve into the…
Choosing the right marketing channel is crucial for success. Factors like target audience, goals, budget, and product/service type must be considered.
With millions of websites competing for attention, it’s essential to optimise your website for search engines to stand out. Search engine optimisation (SEO) can help you increase your website’s visibility, attract more visitors, and grow your business. However, if you’re new to SEO, it can be challenging to know where to start. In this guide,…
Are you one of the many people who think that building a career in digital marketing is expensive, time-consuming, and less rewarding? If so, you’ll be happy to know that this article is here to bust that myth. In this article, we’ll show you how to excel in your digital marketing career without spending a…
In today’s digital world, having engaging and informative content is crucial for any online presence, be it a blog, small business, or a multinational corporation. However, it is equally important to ensure that your content is visible to your target audience. This is where Search Engine Optimization (SEO) plays a crucial role. In this comprehensive…
Video marketing trends has exploded in popularity over the past few years, and for good reason. With the rise of social media, mobile devices, and streaming services, video has become a powerful way for businesses to connect with their audience, tell their story, and drive results. From short-form ads on Instagram to long-form webinars on…
Get ready for the biggest transformation in marketing, all thanks to artificial intelligence! It’s not Google or Facebook, but the AI that is changing the game. You must have come across the name ChatGPT multiple times, but the details around it are quite generic and leave behind nothing but speculations. In this article, I will…
Marketing has evolved significantly over the years, and with the rise of digital technologies, the field is continuing to change. One of the most significant shifts in marketing is the shift towards data driven marketing. In the past, marketing was often based on intuition and personal experience. However, with the advent of digital technologies, marketers…
Customer Acquisition Cost (CAC) is a crucial metric for businesses to measure and understand. It represents the amount of money a company spends to acquire a new customer and can have a significant impact on the overall success of a business. In this piece, we’ll learn how to reduce the cost of acquiring customers in 2023.…
I recently had the chance to sit down with ChatGPT and pick its brain about how it can help with digital marketing. As a marketer, I was curious to learn more about this smart and funny AI. During our chat, ChatGPT shared with me how it’s been helping people with a variety of tasks, from…