Mohd
Danish
Ansari

Unacademy

Senior Manager - Performance Marketing

I managed a team responsible for strategizing and executing digital campaigns, overseeing a monthly budget of ₹10 Cr, and driving 80% of lead acquisition for the organization. My efforts led to a significant increase in user engagement, with notable successes such as a 35% growth in user sign-ups and a 25% improvement in campaign ROI. Additionally, I was instrumental in managing high-impact events like Aarambh 2024 and UNSAT 2023, while also doubling the lead-to-conversion ratio through innovative automated marketing funnels and personalized user journeys.

Classplus

Senior Performance Marketing Manager

At Classplus, I drove significant growth as a Digital Marketing Manager, overseeing a ₹50 lac monthly budget across multiple channels, including Facebook Ads, Influencer Marketing, and Affiliate Networks. My strategic efforts led to the acquisition of 2 million users and a 20% boost in monthly active users. Additionally, I coordinated with 25 affiliate partners on campaigns with a quarterly budget of ₹1 Cr, effectively doubling user engagement within two months. My work in optimizing these omnichannel user journeys contributed to a 28% improvement in overall ROI, solidifying Classplus’s market position.

Ewar Games

Digital Marketing Manager

As Social Media Manager at EWar Games, I managed a comprehensive social media ad budget across 10+ platforms, focusing on cost-efficient acquisition strategies. My efforts resulted in a substantial reduction in acquisition costs for Instasolv, cutting the cost per acquisition from ₹35 to ₹15 through targeted Facebook Ads. Additionally, I spearheaded lead generation campaigns with a monthly budget of ₹75 lac, driving a 40% increase in user registrations and a 35% growth in daily active users. These achievements contributed to a 30% improvement in ROI and enhanced EWar Games' overall market presence.

HyprOnline

Cofounder and Team Lead

As the Co-Founder and Team Lead at HyprOnline, I led the establishment and growth of a digital marketing agency, managing a team of seven and overseeing client accounts. I developed and executed tailored marketing strategies to meet diverse client goals, successfully handling an advertising budget of ₹2 Cr. Under my leadership, the agency achieved significant milestones, including driving user acquisition and engagement for multiple clients across various industries. My role at HyprOnline allowed me to hone my entrepreneurial skills and deepen my expertise in performance marketing and client management.

Truelancer

Growth Hacker

As a Growth Hacker at Truelancer.com, I led the charge in implementing innovative growth strategies that resulted in the acquisition of 760,000 freelancers and 76,000 employers. My expertise in email marketing and AdWords campaigns played a critical role in driving this substantial organic growth. Additionally, I focused on optimizing user journeys and enhancing the overall digital experience, which significantly contributed to Truelancer’s expansion and solidified its position as a leading freelance platform.

Aayu by Medcords

Digital Marketing Specialist

At MedCords, as a Digital Marketing Specialist, I was instrumental in winning the prestigious WhatsApp Great India Challenge. I managed the company’s social media and YouTube channels, driving the following to over 1 million and increasing the customer base from 3 lac to 7 lac. My strategic use of content and engagement tactics on these platforms not only boosted brand visibility but also played a key role in scaling the company’s digital footprint, contributing to sustained customer growth and brand loyalty.