Archive
Performance Marketing
Unlock Unmatched Mobile Growth: How to Optimize UAC Campaigns with SKAN
Mobile app advertising has evolved with the introduction of Universal App Campaigns (UAC) and StoreKit Ad Network (SKAN), which emphasize user privacy and effective user acquisition. Initially challenging for Indian developers, these innovations have gained wide acceptance. Combining data insights with privacy, UAC and SKAN promote efficient, ethical app marketing on both Android and iOS.
Maximise CTR: How to Use Google Ads Extensions Effectively
Discover how Google Ads Extensions can significantly boost your Click-Through Rate (CTR). Learn about various extension types and their impact on ad performance in India.
Exponential Growth: Dos And Don’ts For Scaling Performance Max
Discover essential dos and don’ts for your Performance Max Campaign. Learn what to do and what not to do with your Performance Max Campaign to maximise results and avoid pitfalls.
Beyond Facebook and Instagram: Mastering Platform-Specific Strategies in LinkedIn and Emerging Social Networks
In the ever-changing digital marketing realm, businesses are exploring new platforms to reach audiences effectively. Besides mainstream platforms like Facebook and Instagram, LinkedIn, Pinterest, and emerging social networks offer untapped potential. Understanding these platforms, especially in diverse markets like India, is crucial. Tailoring strategies for LinkedIn and new networks, including customized content and thorough analytics, can lead to meaningful connections and enhanced brand visibility.
Effect on Digital Marketing after Google Chrome Deprecate Cookies
The digital marketing landscape is undergoing a seismic shift with Google Chrome’s decision to deprecate third-party cookies. Marketers are now exploring alternative technologies, adjusting strategies, and preparing for a cookie-less future. Embracing AI, prioritizing first-party data, and enhancing privacy and consent mechanisms are crucial for success in this new era.
Essential KPIs in Performance Marketing: Metrics Every Marketer Must Monitor
IntroductionNavigating the intricate metrics maze of performance marketing can be a daunting journey. In today’s dynamic digital landscape, understanding the nuances of Performance Marketing KPIs is more than just a competitive edge—it’s a necessity. These key indicators are like the lifeblood flowing through the veins of any campaign, dictating its health and direction. Sadly, many marketers wade through campaigns without.. Read more