Led a performance marketing campaign with a ₹1.5Cr monthly budget and a 4-person team, decreasing CAC by 90% in 18 months. Actively seeking new acquisition channels, refining target audience, and improving sales funnel through remarketing. Successfully expanded international performance marketing with pilots in 4 countries.
I manage a team of five and oversee a monthly budget of approximately USD 2 million, which accounts for 70% of the organisation’s user acquisition. The channels I currently manage include Google, Facebook, Affiliate Networks, Programmatic, and DSP. Additionally, I have maintained a positive Return On Ad Spend (ROAS) since day one.
As a part of Transweb, a group of companies that includes products such as Instasolv, askIITians, Jr Hacker, and Transtutors, I was responsible for overseeing the entire social media ad budget for all products. Some of my duties included managing 10+ Facebook, Instagram, and TikTok pages for branding.
Contributed to the organisation’s success in winning the WhatsApp Great India Challenge by creating a pitch deck and highlighting the startup’s success story. Led a team of 10 individuals, including designers, interns, and a content writer, to achieve the goal. Managed social media accounts and YouTube channels, resulting in a following increase from 0 to 1 million in just 7 months.
