Senior Manager - Performance Marketing
I led top-of-funnel acquisition strategies, managing a sizable monthly budget of ₹12 Crore. I spearheaded a team that drove 70% of customer acquisition using Google UAC, Search, Affiliate Marketing, and Facebook. By optimizing our budget for maximum impact, we consistently achieved positive ROAS. I also pioneered digital campaigns that significantly boosted market reach and brand visibility. My focus on data-driven decisions helped us refine and scale our marketing efforts, ensuring strong and sustainable growth.
Senior Performance Marketing Manager
I led initiatives that drove 60% of the company’s monthly client acquisitions and managed a large volume of traffic, generating 70% of inbound leads. By optimizing Facebook Ads, I reduced acquisition costs by 90%, significantly boosting marketing ROI. I also doubled lead-to-conversion rates by creating automated marketing funnels and grew the company’s blog readership to 100,000 organic visitors per month, driving strong content engagement.
Digital Marketing Manager
I managed a ₹50 Lakh monthly budget for user acquisition, reaching a major milestone of 2 million new users. By collaborating with over 80 affiliate partners, I expanded our user network and doubled engagement through 25 carefully designed omnichannel user journeys. I also led 150 influencer campaigns, optimizing acquisition costs, and improved weekly user retention by 5% with targeted retention strategies.
Co-Founder and Team Lead
I founded and led a digital marketing agency, handling all aspects of business development and client relationships. I crafted tailored marketing strategies for a diverse range of clients, managing substantial budgets to ensure maximum efficiency and high-performing campaigns. I also built strong partnerships and managed vendor relations to enhance service quality. By setting clear performance goals, I successfully guided the agency to consistently meet client objectives and drive growth.
Digital Marketing Specialist
I played a pivotal role in securing the WhatsApp Great India Challenge victory for the startup. Leading a team, we grew the social media following from zero to one million in just seven months. I oversaw a marketing campaign that more than doubled our customer base and developed a comprehensive content strategy across digital platforms. Additionally, I spearheaded marketing efforts for product launches, user journeys, and overall campaign management, driving significant growth and engagement.
Digital Marketing Executive
I acquired a large user base of 76,000 employers and 800,000 freelancers, focusing primarily on organic growth strategies. By actively engaging the community and implementing SEO best practices, I significantly increased daily website traffic. I also managed and optimized email marketing and PPC campaigns, ensuring efficiency within a fixed budget. Through the development of landing pages and lead generation campaigns, I improved conversion rates, while driving content creation and distribution strategies to strengthen the brand's presence and authority.
Product Management Intern
I executed social media campaigns that greatly boosted user engagement and brand awareness. By leveraging Quora marketing, I drove substantial app downloads and user acquisition. I also developed a successful ASO strategy, leading to 27,000 app downloads in the first month. Collaborating closely with the product management team, I helped craft marketing strategies that aligned with product goals. Additionally, I analyzed user feedback to refine product offerings and enhance the overall user experience.
