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Tag: SKAN Optimization Strategies

Unlock Unmatched Mobile Growth: How to Optimize UAC Campaigns with SKAN

Mobile app advertising has evolved with the introduction of Universal App Campaigns (UAC) and StoreKit Ad Network (SKAN), which emphasize user privacy and effective user acquisition. Initially challenging for Indian developers, these innovations have gained wide acceptance. Combining data insights with privacy, UAC and SKAN promote efficient, ethical app marketing on both Android and iOS.

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